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Social Listening- Adidas

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  What brand did you select? What are people saying about the company, brand or a product? What interested you about this brand or product?  I selected to do this on Adidas. Recently people have been posting on Twitter about some of the issues that they have been having with Adidas products. Adidas quickly responds and asks them if they can make it right for the customer. They are also announcing their new international partnership with One Peloton.  What interests me about their brand is that they have been trying to become more sustainable with their brand.  What is the company/brand's  Value Proposition ?  " Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness.   Our purpose, ‘through sport, we have the power to change lives’, guides the way we run our company, how we work w...
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Marketing in the News- Adidas

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https://planetshine.com/kermit-the-frog-stan-smith-adidas   https://en.wikipedia.org/wiki/Adidas I choose this commercial because I like the fact that my favorite shoe brand, Adidas, is going green. I am also a fan of Disney and the commercial has Kermit the Frog in it as well. Personally, I think that there is a lot that people need to change for the better of the planet. There are so many businesses that are using fossil fuels, polluting the air, and even polluting the oceans/planet. It is something that I am passionate about, going green. I would like to see other big companies and industries changing their businesses by going green. Going green will help the planet “live” longer and will provide a better habitat for us to coexist in.  Adidas is a clothing and footwear company that is starting to go green. They are based out of Germany and hold the title of second largest sportswear company in the world. Adidas was started by two brothers, Adolf, and Rudolf Dassler, ori...
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About me: Kyli

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Hello, my name is Kyli Schultz. I am currently attending LBCC for an associates degree in business administration, which is why I am taking this course. I am undecided on going to OSU for my bachelor's in marketing and  advertising, due to a few things. I am most interested in learning all that I can about marketing, since it is something that I am currently set on doing. I only really know what I have learned at LBCC and other resources. I am looking to move up within the company that I currently work at with my degree too.  I am passionate about making stuff with my Cricut. It was a "quarantine purchase" and I am loving it. I have made signs for my family, t-shirts, and custom cards. It brings me joy so much that now I am selling stuff on the side to my family's friends. I also love seeing their faces when they see it for the first time. I think stuff being made by hand is so much more meaningful to others.  Here is a picture of me and my friends in Port ...
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